The theme of this range plan is stain glass windows, the imagery comes  my drawing of a stain glass style jesus and my drawings of roses in the style of stain glass. The colour scheme of this range plan is aqua, purple and some green and pink. The pallet is harmonious, the colours work really well together and stand out on the black background. I have chosen the background as it gives the tee its urban style that i'm looking for to suit the target customer of male and female aged 15-30 with urban interests like music, fashion, art and photography. This range plan has been inspired by the stain glass windows in Liverpool Anglican Cathedral and designer Karla Spetic I like how Karla took images of Jesus, put them into a stain glass style using bold bright block colours so i did similar. I was also influenced by Givenchy and the layout/composition of their statement tees. The tools used to create this range plan was; photography, drawings and Photoshop. When editing and designing on Photoshop i experimented using layers and the hue/saturation and brightness/contrast tools. I think the roses and jesus work together however i feel the imagery is quite cartoon style therefore it may not appeal to some of my target customers aged 15-30. 

The theme of my range plan is urban architecture. I have taken a photograph of the alter in Liverpool Anglican Cathedral and edited using Photoshop to create this urban print to suit my target customer. For this range plan i have used two different colour shemes, the first being the purples and blues, influenced by designer Karla Spetic. The aqua and purple are harmonious to one another and both stand out very well against the black background. I feel these colours work well as a whole, the purples are similar to those in the Givenchy tees however i have made the image more vibrant and electric looking as i feel this will appeal to my target audience of male and female with urban interests, like music, fashion, art and photography. The other colour scheme i have used here is black green and red, I really like this colour pallett however i dont think this would suit both female and male, it looks more like a male tee.

When making the print on Photoshop i used the brightness/contrast and hue/saturation tools alot, I also experimented with the shadows and colour balance. I feel this statement tee portrays the message of church being cool. This message has been influenced by Kanye West, seen in my Givenchy research, as Kanye also promotes the idea of church being cool in some of his songs with lyrics such as 'Next time i'm in church please now photos'.

Overall I am happy with this range plan but prefare the aqua and purple colours to the red and green as this suits my target customer better but as a collection both colours would work. Id like to develop this style using different images and layouts.

This is an all over paisley print I have created from drawings in my sketch book.

 

CUSTOMER PROFILE

 

The primary target audience for my statement tee is male and female aged 15-30 with urban interests, for example, music, art and fashion.

They will be interested in fashion and statement tees, they will wear statement tees for both casual and occasion.

 My target audience will be keen on designers like Givenchy who have a very urban style. The music they listen to will be, rap/hip-hop/r'n'b therefore they will attend festivals such as Wireless and admire artists such as Jay Z, Kanye West, Drake and Rihanna.

They will be in full time employment in a job relating to their interests of music, art and fashion. In this line of work their annual income will be anything above £30,000. Their spending bracket for a tee will be anything between £50 and £300.

My customer will have a huge interest in fashion always reading magazines such as Vogue and GQ looking out for new trends they can take on board. They are brand loyal, like Jay Z and Kanye West are to Givenchy wearing their tees for performances.

 

 

The target consumer is single and having so much fun whilst being so. They are dating the opposite sex who has similar interests in hobbies and fashion. They often shop online as they have such a busy life style but in their 3+ holidays a year love to fly out to Paris or New York for a good shopping spree. Along with their busy life style they tend to eat out most nights or grab a bite to eat on the go.

                                                         

 
 
 
 
                          

 

 

The secondary target consumer for my statement tee is male/females under the age of 15 with parents who have an interest in fashion and like to spoil their children and have them wearing the latest trends. This consumer will live in the city with their parents, they wont have any siblings. As their parents have a busy life style they spend a lot of their time with their nanny/baby sitter. They go to a private school and do very well in their studies.

They have lots of friends, are an active internet user constantly tweeting friends and love to hang out with friends going shopping, the cinema and bowling etc.  

Givenchy Inspired Experimentations

Givenchy Statement Tees

 

 

I have done some research into Givenchy's statement tees as they have the same target audience as me. They use modern, urban and unusual prints which are suitable for 15-30 year olds with urban interests, for example, music, art and fashion. Their prints include stars, animals and flowers.