The theme of my range plan is urban architecture. I have taken a photograph of the alter in Liverpool Anglican Cathedral and edited using Photoshop to create this urban print to suit my target customer. For this range plan i have used two different colour shemes, the first being the purples and blues, influenced by designer Karla Spetic. The aqua and purple are harmonious to one another and both stand out very well against the black background. I feel these colours work well as a whole, the purples are similar to those in the Givenchy tees however i have made the image more vibrant and electric looking as i feel this will appeal to my target audience of male and female with urban interests, like music, fashion, art and photography. The other colour scheme i have used here is black green and red, I really like this colour pallett however i dont think this would suit both female and male, it looks more like a male tee.

When making the print on Photoshop i used the brightness/contrast and hue/saturation tools alot, I also experimented with the shadows and colour balance. I feel this statement tee portrays the message of church being cool. This message has been influenced by Kanye West, seen in my Givenchy research, as Kanye also promotes the idea of church being cool in some of his songs with lyrics such as 'Next time i'm in church please now photos'.

Overall I am happy with this range plan but prefare the aqua and purple colours to the red and green as this suits my target customer better but as a collection both colours would work. Id like to develop this style using different images and layouts.