CUSTOMER PROFILE

 

The primary target audience for my statement tee is male and female aged 15-30 with urban interests, for example, music, art and fashion.

They will be interested in fashion and statement tees, they will wear statement tees for both casual and occasion.

 My target audience will be keen on designers like Givenchy who have a very urban style. The music they listen to will be, rap/hip-hop/r'n'b therefore they will attend festivals such as Wireless and admire artists such as Jay Z, Kanye West, Drake and Rihanna.

They will be in full time employment in a job relating to their interests of music, art and fashion. In this line of work their annual income will be anything above £30,000. Their spending bracket for a tee will be anything between £50 and £300.

My customer will have a huge interest in fashion always reading magazines such as Vogue and GQ looking out for new trends they can take on board. They are brand loyal, like Jay Z and Kanye West are to Givenchy wearing their tees for performances.

 

 

The target consumer is single and having so much fun whilst being so. They are dating the opposite sex who has similar interests in hobbies and fashion. They often shop online as they have such a busy life style but in their 3+ holidays a year love to fly out to Paris or New York for a good shopping spree. Along with their busy life style they tend to eat out most nights or grab a bite to eat on the go.

                                                         

 
 
 
 
                          

 

 

The secondary target consumer for my statement tee is male/females under the age of 15 with parents who have an interest in fashion and like to spoil their children and have them wearing the latest trends. This consumer will live in the city with their parents, they wont have any siblings. As their parents have a busy life style they spend a lot of their time with their nanny/baby sitter. They go to a private school and do very well in their studies.

They have lots of friends, are an active internet user constantly tweeting friends and love to hang out with friends going shopping, the cinema and bowling etc.